Magnificence YouTuber James Charles has misplaced two million subscribers after a video was posted by his former good friend Tati Westbrook.
The 19-year-old vlogger from New York has been accused of “manipulating individuals’s sexuality” and beforehand induced controversy for charging followers as much as $500 (£385) to see him on tour.
Up to now James Charles has seen his subscriber rely drop from 16.5 million on Monday to 14.5 million, in response to the web site Social Blade.
He has grow to be the primary ever YouTube persona to lose a million subscribers in 24 hours, with the most important drop going down on Saturday after his involvement in a row with fellow magnificence vlogger Tati Westbrook.
The pair have beforehand labored collectively and have been mates for a number of years, with Charles attending Westbrook’s wedding ceremony and doing her make-up for the day.
On Friday, she launched a 43-minute video accusing him of being disloyal after he promoted a rival hair product to 1 she had created.
Westbrook addressed the problems she had with him doing the advert earlier than going into element about his “problematic behaviour”.
Within the video titled “Bye Sister”, which has acquired 24.4m views, she mentioned: “You might be utilizing your fame, energy and cash to play with individuals’s feelings.”
She additionally accused him of “manipulating individuals’s sexuality,” including: “You might be utilizing you fame, energy and cash to play with individuals’s feelings.
“You are threatening to destroy them and embarrass them, and also you’re doing that to have them behave sexually in your favour even when they’re straight?
“That behaviour is just not okay in the event you’re a lady a person, homosexual, straight, bi, no matter sexual orientation you’re, that’s your private name and it’s not another person’s to take, not another person’s to play with.”
Charles, who has an estimated price of $12m (£9m), has since launched a video wherein he apologises on to Westbook, her husband and his followers.
He mentioned: “I hate understanding that I dissatisfied not solely [my fans], however two individuals which have been function fashions for me doing this.
“What sucks probably the most is that I do know there’s nothing I can say or do to ever earn that friendship or belief again however I do not blame them for it.”
Charles, who started his make-up centered YouTube channel in 2015, has since been unfollowed by Kylie Jenner on Instagram and has been accused of privately messaging Zara Larsson’s boyfriend.
The Swedish singer shared a clip of Westbrook’s video on Twitter, telling her followers: “I am cackling trigger he hit up my boyfriend within the DMs a number of occasions understanding rattling nicely he is straight.”